March 28, 2018

This is excerpt from one of the book chapters I’m writing. Stay tuned!

I’ve had a lot of embarrassing moments throughout my career. It’s part of my anxiety. Always afraid that something World Star Worthy is going to happen, I am overly cautious. As I’ve gotten older, I’...

April 5, 2017

It is unlikely that anyone at Pepsi Co. thought that their new commercial would make this big of a splash. 

Sure, it's a socially conscious commercial so it's bound to cause some disgruntled reactions right? 

Right. 

They weren't ready. 

The roughly two minute and thi...

April 3, 2017

Yesterday, the Trump administration announced sweeping revisions to the US Environmental Protection Agency’s position on the Clean Power Plan and energy independence, in an attempt to reverse the Obama Administration’s long, hard work on climate policies in the United...

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The Pepsi Problem: Why Corporate Social Responsibility (CSR) and Brand Marketing Should Go Hand in Hand

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